Un Trozo de Cielo (A Piece of Sky) 2002


Un Trozo de Cielo I, 2002
Public billboard
120 x 240 in | 305 x 610 cm



Un Trozo de Cielo II, 2002
Public billboard
120 x 240 in | 305 x 610 cm



Un Trozo de Cielo III, 2002
Public billboard
120 x 240 in | 305 x 610 cm



Un Trozo de Cielo IV, 2002
Public billboard
120 x 240 in | 305 x 610 cm



Un Trozo de Cielo V, 2002
Public billboard
120 x 240 in | 305 x 610 cm



Un Trozo de Cielo VI, 2002
Public billboard
120 x 240 in | 305 x 610 cm

We walk in the center of New York City. In the midst of a whirlpool of people, smoke, noise, confusion, there is a hot dog stand, numbers, words that your eyes cannot read, a girl that smiles at you while she offers you a spoonful of ice cream, a giant cell phone, frantic lights that blink...a hole opens up. When we get closer, we can see that it is a piece of sky on a billboard. It is a sky with clouds and birds, a different kind of sky, a breathable sky, a hole to jump through to the other side o simply allow air to come in.
This project came about from the need to stop looking in an environment saturated with commercial information and, at the same time, the desire to open up windows and allow the viewers to look and rest their sight. I propose to show a Goya sky in a vital, chaotic and marvelous city, but in which one almost never looks up above.
A breather, a hole that opens up among messages that remind you that if you buy the car, you'll also get the girl. It is a starting point from which to question the meaning of so much information overload.